5. Caffeine-free soda (7-Up, ginger ale), homemade lemonade or caffeine-free tea. Caffeine has a diuretic effect and is associated with increased urine output in people with some kidney function. However, the end result is increased thirst following caffeine consumption.
Download The Thirst - The Pyas
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A move from its erstwhile proposition of providing consumers with some much-needed freshness, in this latest ad film, Limca has been positioned as a beverage that quenches youngsters' thirst for achievement.
Limca is now a beverage that quenches consumers' literal thirst (for a cool drink) as well as metaphorical thirst (for achievement). The television commercial features actor Kareena Kapoor, who is seen urging a youngster to aim higher in life. The new tagline is 'Pyaas Badhao'.
When quizzed on this flight from freshness, K V Sridhar (aka Pops), national creative director, Leo Burnett (the brand's new creative agency), tells afaqs!, "Limca's equity is its thirst-quenching ability and through this ad, we've taken the brand back to its original purpose." Yes, but why the sudden departure from 'Taazgi'? Pops answers, "'Freshness' as a proposition is not unique to Limca as any soft drink can serve this purpose."
He adds that the figurative and inspirational thirst-quenching bit was added in an effort to make Limca more relevant for today's generation of young consumers. "In English, we say 'hunger' when we talk about ambition and achievement; the Hindi equivalent of the same is 'Pyaas'," explains Pops.
According to him, leaving this territory behind may not be for the better because in his opinion, 'Taazgi' trumps 'Pyaas' as far as Limca is concerned. "Now, with the new 'Pyaas' angle, Limca appears to have swapped places with Sprite that originally stood for pure thirst and later moved to freshness (University of Freshology)," he says.
Mehta elaborates that this new layer of thirst and ambition that the brand has now added to its nature has little to do with the real reason for consuming the product. "What it probably adds to the brand is a sense of purpose," he reasons.
Staying hydrated can be difficult, especially in hot climates or while exercising. If you find yourself getting thirsty and need a quick solution to quench that thirst, there are a variety of liquids you can turn to, and also several foods that can help.
The medial preoptic nucleus is the main center responsible for controlling the intake of water. It does this by integrating input from peripheral receptors on parameters such as blood volume and pressure, and levels of angiotensin hormone. This information is then relayed to the cerebral cortex, which in turn initiates responses such as sensation of thirst to correct any deficits.
Thirst is the craving for potable fluids, resulting in the basic instinct of animals to drink. It is an essential mechanism involved in fluid balance. It arises from a lack of fluids or an increase in the concentration of certain osmolites, such as sodium. If the water volume of the body falls below a certain threshold or the osmolite concentration becomes too high, structures in the brain detect changes in blood constituents and signal thirst.
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This page is an online lexical resource, contains a list of the thirst like words in a Marathi language in the order of the alphabets, and that tells you what they mean, in the same or other languages including English.
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